|Date: April 19, 2005
To: our loyal customers
Re: Leonís letter
From: Terry Keenan
To our loyal customers, Leonís BBQ had made several changes in the past month. The first was reducing the size of our bottle of barbecue sauce from 20 oz. to 14.25 oz. The primary reason for this change is that peoplesí taste and needs have changed dramatically over the past ten years. With smaller families, pre-cooked food, and a taste for a variety of foods, we found that consumers want a smaller bottle.
For us the new bottle size and label is a big change. But with shelving space at the supermarket limited, and fuel costs going sky high, we decided the time was right for that change. A case of Leonís weighed 24 pounds (12 bottles); now itís 6.5 pounds (6 bottles). A big difference! Now we will encourage mail order business where before we just accepted it.
Our prices will remain about the same with more promotions during the year. The other change is that we are now part of Engelhart Gourmet Foods, a Family-owned company with a long tradition with Leonís and the San Francisco Bay Area. With this change new products will be coming and we welcome any suggestions or comment that you might have.
Also, I might add that Leonís BBQ Sauce is exactly the same. The ingredients, the manufacturing, have remained the same since the very beginning in 1963.